JustAnswer PixelPaws and Effect

Since we’re part of the crowd that amplified the rumor, we feel ethically obligated to set the record straight.

When we responded to a letter from a reader who heard Ellen De Generes and Halo Pet Foods plan to introduce a line of vegan pet foods, we had no idea how much response we’d get to this post and how far it would spread around the blogosphere. We were a little concerned when we were able to source the story to a gossip blog in the Chicago Sun Times, but it didn’t occur to us to ask Halo directly. Yesterday, another blogger asked Halo Pet Foods whether the rumors about a vegan cat food are true, and they said in a direct e-mail and in a tweet that they have no plans to introduce a vegan cat food.

Halo's tweet that they have no plans to introduce a vegan diet for cats.We apologize for our error, and we hope our readers will also share this story and help us get the truth out there.

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